Supply Chain Quarterly: “Transportation & Economic Trends Addressed During Transplace’s 16th Annual Shipper Symposium”
“The continued challenges being created by changing consumer behavior, more stringent service standards, North American capacity constraints and other factors have created an extremely challenging market landscape for shippers to navigate,” said Frank McGuigan, chief executive officer, Transplace. “This makes it more important than ever for shippers to continuously examine the global trends and issues impacting their businesses and identify strategies and best practices that improve customer service levels, reduce transportation costs and drive meaningful operational improvements within their organizations.”
•Is Your Supply Chain Millennial Ready?: Leading consumer and shopper behaviorist Ken Hughes examined how the growing demands of the new generation of shoppers is shaping the supply chain of the future. According to Hughes, there is massive disruption happening all over the world, which is being driven by changing consumer behavior. “It’s not technology that is disrupting everything, even though it enables this disruption, it’s the consumers themselves. They are the most disruptive force that we’ve ever had before.” He added that over the last five years consumers have fundamentally changed in terms of what they expect and how they expect it, and “your reaction speed is going to define the success of your business.” As a result, the customer experience and the supply chain are starting to merge. “How and when you deliver a product, which used to be just a function, has become part of the added value of a product – that’s why it’s taking a much more strategic and much more important seat at the boardroom.”
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