Transplace Appoints New CMO Carmen Palo to Reinforce Focus on High Tech Logistics Innovations

November 9, 2020

Tech marketing executive to elevate communications strategies for leading 3PL

DALLAS (November 9, 2020) – Transplace, the premier provider of logistics technology and services, appoints new chief marketing officer Carmen Palo, a seasoned marketing executive with a career focus in technology. Palo will enhance integrated communications strategies to extend Transplace’s reach and better serve its diverse clients of globally recognized brands.

“Carmen is a welcome addition to the Transplace executive team,” said Frank McGuigan, chief executive officer at Transplace. “She will drive momentum in building our brand and will amplify our mission to empower high-performance supply chains with advanced technology and analytics.”

“Transplace is a logistics tech and services powerhouse,” said Palo. “I’m excited to join a team of visionary industry leaders who embrace next-generation technology to advance solutions. A core focus on day-one is to align and optimize the integrated marketing communications function to better address the needs of our clients.”

With more than 20 years of experience in marketing communications, Palo joins Transplace following her position of senior vice president of marketing and corporate communications at HID Global, a worldwide leader in trusted identity solutions. In this role, she led the company’s global marketing organization, responsible for driving revenue and profitable growth through digital marketing, events, customer communications and public relations. Prior to HID Global, Palo held various global and North American marketing leadership positions with IBM. Palo has a Master of Business Administration and Bachelor of Science degree from Baker University.

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About Transplace

Transplace is a technology and services company that hosts a proprietary logistics platform and provides engineering and execution services for global shippers. The platform and service offering deliver process automation, network optimization, and transparency driving an improved service and cost position. Transplace also provides value-added services through our strategic capacity services business (truck brokerage and intermodal) and our border management business, which includes customs brokerage and logistics services on the Mexican border. With over 1,000 customers and $11 billion of Freight Under Management (FUM) in North America alone, and a growing client base in Europe, Transplace continues to deliver the intelligent solutions that grow and differentiate the supply chains of its customers.

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