Register Now for Transplace's Virtual Shipper Symposium on October 14


Talking Logistics: “What Carriers Look For in Shippers”

January 12, 2015

What Carriers Look For in Shippers

A phrase that found its way back into the headlines last year, as shippers became more concerned about truckload capacity, was shipper of choice (or its variant, preferred shipper). Being a shipper of choice means that if a carrier has to choose between you and another shipper, you get the capacity. But what attributes do carriers look for in a shipper to designate them a preferred shipper?

“What we learned from our survey and workshops with carriers is that two things are important to carriers right now: operating their network more efficiently and retaining drivers,” said Ben Cubitt, Senior Vice President of Consulting and Engineering at Transplace, when he was my guest on Talking Logistics.

Read more her12e.