And truckers not only need to be perfect, they’re increasingly expected to reassure shippers and receivers that everything’s fine with each and every load along the way.

So is real-time track and trace technology, or live load visibility, soon to be a standard offering, or is there a simpler way for carriers to keep customers happy?

Those issues were tossed around by supply chain professionals here in the session Strategies to Deliver Against Rising Retailer Expectations held during the 2017 Transplace Shipper Symposium.