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About Colgate

Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate-Palmolive is a leading global consumer products Company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. With more than 34,000 people and its products sold in over 200 countries and territories, Colgate is known for household names such as Colgate, Palmolive, Elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The Company is also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including its achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through its Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991. For more information about Colgate’s global business and how the Company is building a future to smile about, visit


The challenge is the growing retailer environment in terms of expectations of their retailer’s service and performance.

Due to heavy reliance on manual processes for managing and tracking loads, Colgate-Palmolive lacked true visibility into its supply chain. Prior to utilizing the Transplace Control Tower, Colgate-Palmolive and Transplace personnel needed to call carriers each day for status updates on shipments, and then update more than a dozen Excel spreadsheets to reflect shipment status. As a result, these transportation management teams were unable to make optimal decisions around outbound shipments because they often lacked knowledge of the exact locations of replenishment shipments—and Colgate-Palmolive recognized it needed to enhance its processes to gain greater visibility into its supply chain.


Using the Transplace Control Tower, Colgate-Palmolive was able to instantly gain complete, real-time visibility into its supply chain, eliminating the need to call carriers for shipment status updates. This supported optimized shipment planning and tracking across Colgate-Palmolive’s transportation network.

Colgate-Palmolive began utilizing the Transplace Control Tower in January of 2019, and immediately gained real-time, end-to end visibility of all shipments flowing through the Transplace Transportation Management System (TMS). Seamless integration of Descartes MacroPoint™ and EDI into the TMS provides consistent and reliable real-time shipment tracking across every lane and carrier, with no additional cost or integration requirements.

In addition to providing a graphical view of all shipments, the Transplace Control Tower provides Colgate-Palmolive with dynamic dashboards to track all key performance indicators (KPI), including on-time arrivals/departures and carrier performance. Colgate-Palmolive and Transplace can now quickly and easily determine which shipments are on-time and in-route, which have passed the delivery date, which are at risk of being late, and which have been delivered on-time and in-full.

Further integration of predictive analytics and machine learning tools also enable Colgate-Palmolive and Transplace to identify potential supply chain disruptions and proactively address them in order to maintain smooth operations and high levels of customer service.

The Transplace Control Tower also enhances communication and collaboration between Colgate-Palmolive, Transplace and other supply chain partners to better optimize load planning and appointment scheduling while ensuring on-time delivery to customers.

TransMATCH offers the opportunity to consolidate freight through collaboration with multiple shipper companies and increase delivery frequency to targeted customers without increasing costs. Dynamic Continuous Moves, on the other hand, matches shippers with loads and allows for minimizing empty miles. To deploy this strategy, individual shipments are combined into connecting legs of a continuous move. RB wins because overall, every leg of the freight movements are executed at a lower cost per mile. The carrier wins because they don’t have the cost burden of the empty miles to reposition the truck for another customer’s move.