November 11, 2015
According to Transplace: “Social media has become an integral part of our marketing and communications strategy and key to expanding our brand awareness and thought leadership in the logistics and transportation space.”

Central to that strategy is creating original content for the company’s Logistically Speaking blog and sharing via Facebook, Twitter, and LinkedIn. Transplace notes that:“By distributing this content across our social channels to foster sharing, conversation and engagement, we’ve continued to gain influence with our targeted audiences.”

The company’s LinkedIn page, Facebook page, and blog were named as “favorites” in an industry survey conducted by Fronetics. And Transplace’s reputation as an industry leader is increasing outside the social space. Recently, the company received nine awards from logistics and technology publications, including third in the “Top 10 3PL” by Inbound Logistics and “Logistics Company of the Year” by Estrategia Aduanera, Mexico’s leading international trade magazine.

What’s more, as Transplace’s reputation continues to grow, so does the business. The company recently acquired M33 Integrated, a 3PL with a particular strength in the flexible packaging sector, making its sixth acquisition in the last five years. Impressive.

Social media has been critical to the growth of Coyote Logistics and Transplace. Does your small business have a social strategy in place?

November 10, 2015
The dynamics of cross-border trucking between the U.S. and Mexico are changing. More U.S.-bound shipments are being sent to transloading facilities at the border before heading north, logistics operators say. That opens new opportunities for U.S. companies importing goods from Mexico and may actually reduce cross-border transportation costs and speed shipments. Deconsolidating and reloading shipments at a cross-dock is a departure from the standard practice of simply swapping tractors at the border and hauling the shipment direct to its destination. Several factors are driving the trend, especially the growing imbalance in truck capacity along the U.S.-Mexican border, where more loads move north than go south.

October 27, 2015
Everyone has experienced this scenario: a great event is planned in advance, a timeline is set with a predetermined flow of the party, from when guests arrive to the food and music, all the way to their departure at the end of the evening. But as with most events, the host may experience some hiccups along the way. The same goes for many planned and well-organized supply chain processes – they carry with them the threat of unplanned and unintended events, especially when moving product from the point of origin to its final destination. And it is when that shipment does not arrive in its best condition that shippers experience the reverse logistics process.

Reverse logistics is the invariable result of unintended consequences, which are typically referred to as “over, short and damaged” (OS&D). This includes unsold and returned items that must be dealt with in a timely manner. It can also represent a significant supply chain cost, as there tends to be disorganization around managing reverse logistics that is more challenging than conventional “forward” logistics management. The critical difference is that transportation is the last step in forward logistics and the first with reverse, which can cause problems.

October 22, 2015

Matt Menner, senior vice president of strategic account management with Transplace, is joined by John Brooks, director of transportation and distribution with Philips North America, in a discussion of how their participation in a Customer Advisory Board has fostered a new level of collaboration between the two companies.

A core requirement of the third-party logistics provider is working closely with customers to drive continuous improvement, says Menner. "That's relatively easy the first few years, but increasingly difficult over time."

One key tool for enhancing collaboration over the long term is the customer advisory board. Transplace developed its own board seven years ago, having realized that it was lacking “the true voice of the customer,” Menner says.

October 21, 2015
“Sea-change” is a well-used term describing significant transformations since William Shakespeare coined the phrase in “The Tempest” in 1610. More narrowly applied to transportation and logistics, sea-changes have occurred throughout history: sail-to-steam-to-diesel propulsion or break-bulk to containerized cargo, for example.

Now we are facing a more subtle sea-change – or maybe it’s more of a ripple – with the changing nature of how international import cargo is managed and paid for. World trade has grown at over 9 percent per year for the past four decades, largely through the immense flexibility and operating efficiency provided by containerization. Containerization has many virtues: much better economics and competitiveness, lower labor and terminal costs, reduced pilferage, damage to cargo and speed to customer.