Delivery is the Product: Takeaways from Transplace’s Shipper Symposium 2018
“Consumers are the disruptive force today, not technology.”
The comment caught my attention because later that morning I was going to moderate a discussion with Dan Dershem, General Partner at Supply Chain Ventures, about emerging technologies such as blockchain, artificial intelligence and machine learning, autonomous trucks, and digital freight. As I listened to Mr. Hughes’ presentation, it struck me that he was right: all of these technologies, in many ways, are a response to the demands we consumers are placing on supply chains.
“Yesterday, we talked about delivery of a product,” Hughes added. “Today, delivery is the product.”
It’s the reason why P&G, Home Depot, and Target are all redesigning their supply chain and fulfillment networks.
It’s the reason why On Time In Full (OTIF) is a critical supply chain metric today.
It’s the reason why a growing number of companies are starting to view logistics as a competitive weapon instead of just a cost center.
It’s the reason why more than 300 people attended this year’s Shipper Symposium: to learn about the trends shaping the industry and to discuss how to rewrite the rules for success moving forward.
Read more here.