Supply Chain Trends to Watch in 2018
The retail supply chain has been going through a massive transformation. Traditional brick and mortar retailers seek to leverage their stores to better compete against Amazon and other ecommerce retailers. ARC’s Chris Cunnane does an annual survey omnichannel retail in conjunction with DC Velocity. The main reason retailers invest in expensive omnichannel initiatives is to increase sales, increase market share, and improve customer loyalty. Meanwhile, most retailers have trouble understanding just what their profitability is surrounding different omnichannel order flow paths. For example, in my colleague’s latest survey a majority of retailers report they can’t even measure the financial impact of a return.
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