Deciphering what is real or fake in the trucking innovation community
In every super-hype cycle, there is a lot of confusion about what is real and fake. Companies throw out super large numbers, hoping to impress investors with the size of the opportunities. Consultants get in the game using fear tactics to convince large companies to spend money, telling them the end to their business model is imminent.
But most savvy investors and companies in the space know better. They can tell that the entrepreneur or consultant lacks the knowledge of the industry and their role in it.
At FreightWaves, we talk to a large number of freight startups, fleets, 3PLs, and technology vendors in the space. Our insights are gained through decades of experience and knowledge about how the industry actually operates.
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