Insights on the Canadian Transportation Market
There are many companies that have transportation operations in both the United States and Canada. As you might expect, the transportation market in Canada is a bit different than in the U.S.. “Geographically, Canada is the second largest country in the world and it has the tenth largest economy in the world,” said Brian Ware, VP of Marketing & Business Development at Transplace Canada in a recent episode of Talking Logistics. “The challenge is that we have a small population — only 36.5 million people in Canada with very little density across the country.”
Ware added: “The U.S. has a wonderful infrastructure of interstates and highways, whereas in Canada we have one long flat highway across the bottom of the country and about 85 percent of our population lives within 150 miles of the U.S. border. So, it’s a difficult market to serve, especially the rural areas, and most of our urban density is spread across five major cities — Toronto, Montreal, Vancouver, Calgary, and Edmonton.”
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