The Evolution of the Direct-to-Consumer Supply Chain
No one can argue that the rise of ecommerce and omni-channel fulfillment has not dramatically impacted the supply chain in recent years. Once consumers were shown what was possible in the world of online retailing and home delivery, their behavior – and expectations – began to change. This shift forced retailers to change how they did business, worked with suppliers and served their customers. Now consumers can compare products from multiple manufacturers and/or retailers in order to find best product at the best price – all from the comfort of their own home – and then have it delivered within days or even hours.
While this trend isn’t new, retailers and manufacturers are still evolving their supply chains to keep pace with customer demand and gain a competitive advantage. So where is the industry heading? All signs point to the rise of direct-to-consumer (DTC) shipping.
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