Freight Accessorials for CPG Companies: Augmenting Revenue While Covering Costs…And Then Some!
The challenge of adapting to the constantly-changing needs of consumers and retailers is compounded by the push for consumer packaged goods (CPG) companies to become lean and cut costs within their own operations. The effect of this can be noticed in numerous areas, but three major shifts have greatly impacted CPG companies and the way they operate.
- More Private Label and Store Brands: As a way to save money, consumers are looking for cheaper alternatives to the products and brands they’ve historically purchased. While not always true, private label and store brands are often viewed as being less expensive, increasing their appeal to today’s money-conscious shoppers. In order to meet changes in demand, some retailers have gradually increased inventory levels of private and house brands compared with many of the larger, more recognizable CPG brands.